METRO Magazine Logo
MenuMENU
SearchSEARCH

WSP USA's Walker-Ford Shares Insight on Improving Transit Equity, Ridership

WSP USA's Jannet Walker-Ford discussed how transit agencies can engage with their communities to improve equity, improve ridership, and more.

by Alex Roman
May 18, 2022
WSP USA's Walker-Ford Shares Insight on Improving Transit Equity, Ridership

 

Photo: WSP USA

4 min to read


Jannet Walker-Ford, SVP/principal director of National Transit and Rail Business line leader at WSP USA, spoke with METRO about social equity, engaging communities, and more.

Outside of the pandemic, the idea of inclusion and social equity have also come to the forefront during this time, what are some ways transit has effectively dealt with these issues and what can they continue to do to address them?

Ad Loading...

Equity has also become a defining measure of progress for the transportation industry. Transit provides a vital service, creating access and connecting people, places, and opportunities. We need to craft and catalyze strategies that help underserved, marginalized, and disinvested communities. 

To me, leaders in public transportation have a social responsibility we cannot walk away from. Take accessibility to vaccines, as an example. During the height of the pandemic, some states did not put enough thought into how to make vaccines available to all people, including those who can’t travel to a drug store due to lack of transit or transportation options or can’t afford to shop at a specific supermarket. This exposed unintentional inequities with vaccination distribution, which transit now can address. 

In other states, we saw some excellent examples of innovative solutions, such as mobile units taking vaccines to rural, elderly, and disadvantaged communities, and transit partnering with healthcare agencies and hospitals to transport test specimens autonomously, which reduced human exposure and risk. 

Healthcare is just one example of how transit can support a more equitable society. Access to education, voting locations, good jobs, and healthy food sources are also significant opportunities for us to rethink how to ensure equity. 

What do you feel are some ways transit can engage with the communities they serve to improve equity and inclusion?

Ad Loading...

At WSP, we believe it’s critical to be in continuous conversation with the communities in which an agency or service is operating. It’s key to early planning, and it continues to be critical over time. Open dialog about fares, new technologies, and shifting routes isn’t just for the benefit of the people, it also ensures the agency is paying attention to — and addressing — evolving needs and concerns. 

Another aspect that supports equity is language translation. Information needs to be available in the languages spoken in a community. Similarly, transit needs to consider disabilities, elderly travelers, and people with other unique access needs. 

Finally, first- and last-mile transportation continues to be a challenge. How people move from one place to another has changed so much in the past 50 years, and our solutions need to reflect those changes. By offering solutions that provide information about an end-to-end trip is and seamless payment information is an important to ensuring equity because when transit options are limited, life is limited. 

What will some keys be to transit being able to bring back ridership post-pandemic?

This is a huge discussion topic right now, and one that offers us an opportunity to think creatively and expansively. Currently commuter rail is averaging at just 30 percent of its peak ridership for some agencies, and other transit like buses and subways are at 60 percent. I believe it’s reasonable to say that we will not go back to pre-pandemic travel patterns because people continue to work remotely, or at least flexibly, which changes the pattern of typical commuting we’ve built our systems around. For commuting, transit agencies will need to continue to adjust and adapt, looking for the emerging patterns to provide appropriate trip options, while also exceeding expectations of dependability, cleanliness, and accessibility. 

Ad Loading...

When it comes to things like a sporting event, where lots of people are arriving and leaving at the same time, we’re seeing more creativity in the mix. A transit agency, for example, might partner with a local brewery to incentivize the use of public transit and to influence travel pattern in efforts to minimize and/or help alleviate congestion. As an example, in coordination with a transit agency, a brewery may offer a free drink for people who arrive an hour ahead of the big game or stay an hour later, which helps with congestion management. 

What is your outlook for electric buses in transit? Do you feel it is something that will take hold across the nation, or is it more subjective based on the where the agency is located and what their needs are?

The future for electric buses in transit is very bright. As we try to reduce our carbon footprint, electric buses can assist in a significant way reducing greenhouse gas emissions. For example, the Maryland Transit Administration believes that about 500 million pounds of carbon dioxide emissions will be avoided through the use of electric buses instead of diesel between 2025 and 2030. Electric buses can also play a role in the transportation equity discussion by improving air quality in our low-income communities.

We have already seen commitment from states like California to have 100 percent electric city bus fleets by 2040 with the hope of beating that deadline by five years. New York City’s Metropolitan Transportation Authority has also committed to an all- electric bus fleet by 2040, and Indianapolis with its IndyGo system will be one of the first all-electric transit agencies in our country.

Subscribe to Our Newsletter

More Management

A tan, blue, and green graphic with text reading "Record Ridership: World Cup 2026."
Managementby Elora HaynesJune 18, 2026

FIFA World Cup Matches Are Driving Record Transit Ridership Nationwide

See how World Cup matches are generating record transit demand across North America, with ridership surpassing Super Bowls, concerts, and Olympic-era events.

Read More →
Zero-emissions bus with FLEETWATCH technology
ManagementJune 17, 2026

The Hidden Cost of Fuel Data Inaccuracy in Public Transit Fleets

In today's transit environment, accurate fuel and mileage data are critical to reducing costs, minimizing downtime, and improving fleet performance.

Read More →
Six-Year Plan Boosts Virginia Transit, Rail Investments
Managementby StaffJune 17, 2026

Virginia's $28.5B Transportation Plan Targets Transit and Rail

Approved by the Commonwealth Transportation Board, the program supports ongoing infrastructure projects while providing new investments in transit, state of good repair and transportation alternatives.

Read More →
Ad Loading...
A color graphic with LIT's logo and text reading "Now Accepting 2027 Host City Proposals."
Managementby Staff and News ReportsJune 17, 2026

Latinos In Transit Seeks Host Organization for 2027 Leadership Summit

The selected host organization will showcase its transit system, projects, and community while welcoming hundreds of industry leaders and emerging professionals during Hispanic Heritage Month.

Read More →
Group announcing BUSES Act
Motorcoachby StaffJune 16, 2026

Bipartisan BUSES Act Seeks Changes to New York City's Bus Idling Enforcement Program

Backed by motorcoach operators, the legislation seeks to balance emissions goals with passenger safety by allowing limited idling for inspections, accessibility needs and extreme weather conditions.

Read More →
Security and Safetyby StaffJune 16, 2026

DOT: Brightline Corridor Incidents Fall 30% Following Federal Safety Upgrades

Safety improvements funded through a $25 million federal investment are credited with reducing trespassing and train-vehicle collisions along the Brightline Florida corridor.

Read More →
Ad Loading...
An LA Metro D Line train in Union Station
Managementby StaffJune 16, 2026

D Line Expansion Fuels Growth Across LA Metro's Rail System

Weekend rail ridership was especially strong, soaring 18% as riders embraced expanded access to jobs, entertainment, dining, and cultural destinations, said the agency. Total system ridership for May, including bus and rail, was 26,966,657.

Read More →
Manhattan Congestion Relief Zone Sees Traffic Reduction
Managementby StaffJune 15, 2026

Q4 Travel Data Reveals Drop in Vehicle Traffic to Manhattan Congestion Zone

NYMTC’s quarterly Travel Patterns Report provides a snapshot of travel activity throughout New York City, Long Island, the Lower Hudson Valley, and northern New Jersey using data collected from the agencies operating the region’s bridges, tunnels, and public transit systems.

Read More →
A user demonstrating Metrolink's contactless fare payment pilot.
Technologyby StaffJune 12, 2026

Southern California's Metrolink Debuts Contactless Fare Payment Pilot

Customers traveling between Redlands and Los Angeles can now tap their preferred payment method, including a credit or debit card, mobile wallet, or wearable device, at station validators before boarding and again while exiting.

Read More →
Ad Loading...
A BART train on the tracks.
Managementby StaffJune 12, 2026

California's BART Approves FY27 Budget While Maintaining Service Levels

The budget covers July 1, 2026, through June 30, 2027, a period when pandemic emergency funds run out, the District faces a structural deficit of $375 million, and a regional transit funding measure may appear on the November ballot.

Read More →