Complete Coach Works (CCW) named Mitch Guralnick as its new director, business development. In his new position, Guralnick will be responsible for driving business and increasing revenue, identifying and developing new business opportunities, and expanding the presence of the company and its brands.

He joins the CCW team from MCI Sales & Service Inc. It was there where he served as VP, pre-owned coaches, prior to his retirement. During his successful tenure, starting in 1999 at MCI, he directed service, sales, and business development efforts. Guralnick was also the president of White Bus Co., a charter, tour, and contract operator, before selling the company in 1998.

Guralnick is well-recognized for exceptional sales achievements. With his return to the industry, he will continue to build his success with CCW.

“We are very excited to welcome Mitch to the CCW family,” said Brad Carson, director, sales and marketing, at CCW. “Not only will he bring a deeper insight on customer relationship quality to our sales team, but also be a great role model for our employees and vendors who come into contact with him.”