LONDON — After receiving hundreds of complaints, London’s Mayor Sadiq Khan pledged that ads promoting poor body image will be banned from the entire Transport for London network starting next month, Elite Daily reports.

The backlash began last year when an ad appeared on TfL’s subway with a bikini-clad girl asking “Are You Beach Body Ready?” A campaign, entitled #EachBodysReady, encouraged people to graffiti over the image, while others placed stickers over the woman in the ad that said “This Oppresses women.”

@EscapologistGl stickers and graffiti spotted all over Union Square NYC tonight #eachbodysreadypic.twitter.com/ZeEyzdbrxi

— Nat'l Women's Lib (@4womenslib) July 17, 2015

The issue hits close to home for Mayor Khan because he has two teenage daughters, who is not into the idea that their self-images could be affected by ads with unrealistic body standards. For the full story, click here.